Brand guidelines

CCSD

The acronym CCSD stands for “Centre pour la Communication Scientifique Directe” (Center for direct scientific communication).
The signification of the acronym CCSD should be developped, preferably in the document language, with the first or most prominent use (exception for titles) in a text document, printed or web. In a visual document, like a poster, the development is non mandatory, and can be pushed into a footnote.
The acronym CCSD is written in all caps. When developping the acronym in English, the first letter alone is uppercase, the rest is lowercase (Center for direct scientific communication). When the acronym is developped in French, each letter from the acronym is uppercase (Centre pour la Communication Scientifique Directe)

The full logo (logo + developped name + baseline) should only be used alone (no other logo sitting next to it), when the space allows it, and on a plain background. Should any of these condition not be met, the compact logo (logo only) should be used.

Both logos are always surrounded by a protected area: nothing else should be placed in this space (illustrations, text, graphics or other logos). This protected area equals the height of the black triangle all around the logo.

Preferably use the coloured version of the logo (CMYK for print, RGB on screen).
Do not use this colored version on dark backgrounds, tone-on-tone backgrounds, busy backgrounds (e.g. a sharp, fully saturated picture, or a pattern), or any background diminishing its readability. In such occasions, use a monochrome version, black or white. The full logo (logo + developped name + baseline) should never be used in such occasions.
When printing in grayscale, chose the grayscale version of any of the logos.

The full logo (logo + developped name + baseline)  must be at least 125px or 35mm wide (protected area ignored). The compact logo must be at least 70px or 10mm wide (protected area ignored). Any scaling must be proportional.

Do not alter the logo: changes in colours, typographies, proportions, shape, structure… are forbidden. Do not overwrite the protected area with text or pictures.

Do

  • Develop the meaning of the acronym “CCSD” once in a text document
  • Use the compact logo for co-branding
  • Use the coloured version of the logo when possible
  • Consider readability first
  • Use a monochrome version of the logo on dark, tone-on-tone or busy backgrounds

⛔ Don’t

  • Do not write C.C.S.D.
  • Do not alter the logo: colours, typographies, proportions, structure
  • Do not overwrite the protected area
  • Do not scale the logo smaller than the authorised width

Downloads

HAL

“HAL” is a full name rather than an acronym. Therefore, it should not be developped as “Hyper Articles en Ligne” anymore, this expression is obsolete. “HAL” is always written in all caps.

There are a logo HAL, and a stamp logo for HAL. The logo should be used when talking about the service, the archive. The stamp logo should be used to mark the institutional portals and the collections relying on HAL, and their communications: specific documentations, forms…

The logo is always surrounded by a protected area: nothing else should be placed in this space (illustrations, text, graphics or other logos). This protected area equals the width of the orange triangle all around the logo.
The stamp logo is also always surrounded by a protected area. This protected area equals the diameter of the small dot.

Preferably use the coloured version of the logo (CMYK for print, RGB on screen): blue letters for a white or light background, white letters for a dark or busy background (e.g. a sharp, fully saturated picture, or a pattern).
When printing in grayscale, chose the grayscale version of any of the logos.
Always use the stamp in its coloured version.

The logo must be at least 70px or 10mm wide (protected area ignored). The stamp logo must be at least 70px or 10mm wide (protected area ignored). Any scaling must be proportional.

Do not alter the logo: changes in colours, typographies, proportions, shape, structure… are forbidden. Do not overwrite the protected area with text or pictures.

Do

  • Use the coloured version of the logo, except for grayscale printing
  • Consider readability first

⛔ Don’t

  • Do not write H.A.L.
  • Do not develop HAL as « Hyper Articles en Ligne »
  • Do not alter the logo: colours, typographies, proportions, structure
  • Do not overwrite the protected area
  • Do not scale the logo smaller than the authorised width

Downloads

Episciences

Do not write “Episciences.org”.

The logo for Episciences consists of an emblem and the name. The emblem can be used alone in specific cases only, of busy surroundings or very limited size: icon or favicon, diagram…

The logo is always surrounded by a protected area: nothing else should be placed in this space (illustrations, text, graphics or other logos). This protected area equals the width of the green check all around the logo.
The emblem is also surrounded by a protected area. This protected area equals half the width of the green check all around logo.

Preferably use the coloured version of the logo (CMYK for print, RGB on screen).
Do not use this colored version on dark backgrounds, tone-on-tone backgrounds, busy backgrounds (e.g. a sharp, fully saturated picture, or a pattern), or any background diminishing its readability. In such occasions, use a monochrome version, black or white.
When printing in grayscale, chose the grayscale version of the logo.

The logo must be at least 70px or 15mm wide (protection area ignored). The emblem must be at least 16px or 5mm wide (protection area ignored). Any scaling must be proportional.

Do not alter the logo: changes in colours, typographies, proportions, shape, structure… are forbidden. Do not overwrite the protected area with text or pictures.

Do

  • Use the coloured version of the logo when possible
  • Consider readability first
  • Use a monochrome version of the logo on dark, tone-on-tone or busy backgrounds

⛔ Don’t

  • Do not write “Episciences.org”
  • Do not alter the logo: colours, typographies, proportions, structure
  • Do not overwrite the protected area
  • Do not scale the logo or the  emblem smaller than the authorised width

Downloads

Sciencesconf

Do not write “Sciencesconf.org”.

The logo for Sciencesconf consists of an emblem and the name. The emblem can be used alone in specific cases only, of busy surroundings or very limited size: icon or favicon, diagram…

The logo is always surrounded by a protected area: nothing else should be placed in this space (illustrations, text, graphics or other logos). This protected area equals the width of the c all around the logo.
The emblem is also surrounded by a protected area. This protected area equals half the width of the c all around logo.

Preferably use the coloured version of the logo (CMYK for print, RGB on screen): dark and orange letters for a white or light background, white and orange letters for a dark or busy background (e.g. a sharp picture, or a pattern).
Do not use these colored versions on tone-on-tone backgrounds or very busy backgrounds (e.g. a sharp, fully saturated, tone-on-tone picture, or a pattern), or any background diminishing its readability. In such occasions, use a monochrome version, black or white.
When printing in grayscale, chose the grayscale version of the logo.

The logo must be at least 70px or 15mm wide (protected area ignored). The emblem must be at least 16px or 5mm wide (protected area ignored). Any scaling must be proportional.

Do not alter the logo: changes in colours, typographies, proportions, shape, structure… are forbidden. Do not overwrite the protected area with text or pictures.

Do

  • Use the coloured version of the logo when possible
  • Consider readability first
  • Use a monochrome version of the logo on tone-on-tone or very busy backgrounds

⛔ Don’t

  • Do not write “Sciencesconf.org”
  • Do not alter the logo: colours, typographies, proportions, structure
  • Do not overwrite the protected area
  • Do not scale the logo or the  emblem smaller than the authorised width

Downloads