Brand guidelines

On November 24, 2021, the CCSD and its services equip themselves with a new brand identity: new logos, new brand architecture, new colors.

These new elements must be used from now on, and replace the former logos as soon as possible.

To guide you ans guarantee the best use of this brand identity, you will find a brand charter (French only), summarized in a few main points in English below. Please make sur you follow these rules.

As part of this new chapter in the CCSD and more specifically HAL identity, the picture used in HAL header until now should not be used anymore.

HAL is not an acronym; the form “Hyper Articles en Ligne” should not be used.

On November 24, 2021, the CCSD and its services equip themselves with a new brand identity: new logos, new brand architecture, new colors.

These new elements must be used from now on, and replace the former logos as soon as possible.

To guide you ans guarantee the best use of this brand identity, you will find a brand charter (French only), summarized in a few main points in English below. Please make sur you follow these rules.

As part of this new chapter in the CCSD and more specifically HAL identity, the picture used in HAL header until now should not be used anymore.

HAL is not an acronym; the form “Hyper Articles en Ligne” should not be used.

Rules of use and


 

Each logo is available in several versions:

  • fullsize (with the baseline) and reduced (only the logo)
  • CMYK/RGB for light or dark backgrounds, white

The fullsize and coloured version is to be prefered (CMYK for printing, RGB on screen).

The logos are surrounded by a protection area: nothing should appear inside this area (pictures, texts, graphism, other logos), and it can’t be cut.

This area is equal to the radius of the HAL circle, for all logos and all of their versions.

For an optimal readability, the logo should not be smaller than follows:

  • the minimal size of fullsize logos (with the baseline) is 19 mm, or 70 px, protection area not included;
  • for smaller uses, please use the reduced version of the logos. The minimal size of reduced logos (without the baseline) is 5 mm, or 20 px, protection area not included.

A few rules must be applied when using any of the logos:

  1. Pick the right version of the logos for your background colour, so it is always readable
  2. Do not change the font used in the logo
  3. Do not remove any element from the logo
  4. Do not alter the ratio of the sign
  5. Always place the logo on a horizontal axis
  6. The logo must always be placed on a flat tint or gradient as set in the charter, and can never be displayed on a photography

Colours and fonts


 

For better identification purposes, each service is represented by a signature colour: orange for HAL, cyan for Episciences, and purple for Sciencesconf

The CCSD Blue is a shared colour, making the whole consistent. Depending on the shape of the sign, this blue is the starting point of a gradient towards the signature colour of each service.

The font for the CCSD and its services is CCSD Manrope. It is available for downloading in the Printing Kit below. Its use is strictly limited to productions directly related to CCSD and its services.

In order to maximise compatibility with all browsers and langages, you may use the Noto Sans font on the web.

Downloads


 

Printing Kit

Download the ZIP file below for the foloowing logos:

  • CCSD, HAL, Episciences, Sciencesconf, HAL SHS, HAL theses and mediHAL
  • Fullsize and reduced versions
  • CMYK versions for light and dark backgrounds, and white version
  • PDF et JPG formats

and the CCSD Manrope font.

SVG logos

Each ZIP file below contains, for the corresponding logo:

  • Fullsize and reduced versions
  • RGB versions for light and dark backgrounds, and white version
  • SVG format
HAL

PNG logos

Each ZIP file below contains, for the corresponding logo:

  • Fullsize and reduced versions
  • RGB versions for light and dark backgrounds, and white version
  • PNG format

 

HAL